Creative Direction, Naming, Campaign Concept through Execution

Our client wasn’t just one electric vehicle manufacturer. It was a coalition of several of them. Our goal was to help “close the deal” with those people seriously considering going electric but putting it off for various reason. Adjusting to an electric car is not the big deal people think it is. Kale? Now that’s an adjustment. This campaign helps push them over that final decision hurdle to drive change by driving electric.