Fresh out of the VCU Brandcenter, I cut my teeth as a Copywriter for a big ad agency in NYC, writing ads and television spots for beer and fast food brands. But as one could imagine, the agency became holding company roadkill, and I decided to move on. Luckily, I landed at Leo Burnett, where I grew as a creative and partner to some of the world’s biggest brands. As Creative Director on several key Kellogg and Proctor and Gamble brands, I led a team that pushed for work that kept legacy brands at the forefront of their categories.
After 12 years, the crappy winters got the best of me and I headed east to help build DC Creative at Edelman. I was intrigued by Richard Edelman's vision of moving from the world’s largest PR firm to a Communication Marketing agency. Combining the power of creativity with an earned centric approach felt like bigger-picture thinking and reflected the way people actually connect with brands and issues. Along with my multi-talented team, we built a thriving creative practice that includes strategic planning and production. We’ve won business, strengthened organic growth and picked up some creative awards along the way.
I was invited by Georgetown University to join the faculty of their Integrated Marketing Communications Master’s Program. Based on my background in Advertising and now Communications, I developed the curriculum and teach a course called “In Search of the Big Idea”. It’s a great way for me to step away from client work and be inspired by my students. I was honored to be named Most Entertaining Professor last year. Although, I suspect it was mainly due to my fondness for salty language.