PROFESSIONAL EXPERIENCE

Viasat, Inc, Carlsbad, CA

Executive Creative Director November 2018 - 2023

As the creative lead, oversaw a multi-faceted in-house creative team across offices and business verticals.

• Implemented Integrated Marketing and PR campaigns, branding assets, and short- and long-form video content.
• Built a full stack award winning team with agency level talent and output.
• Partnered with outside agencies of record for national and global campaigns.
• Created robust 2D and 3D animation capabilities.
• Led creative output for short and long form content.
• Ushered in Generative AI across the creative and production teams.
• Created first in house integrated campaigns for above the line media buys.
• Evolved Brand design and created new playbooks.
• Established creative integration between Marketing and Communications teams.
• Built the first multimedia studio for video shoots, product photography as well as audio/podcast production.
• Drove business growth across verticals and increased brand recognition.

Edelman, Washington, DC

Executive Vice President, Executive Creative Director March 2014 - June 2018

Led multi-faceted Creative Group that included Creative, Planning, and Production.

• Oversaw creative strategy and execution on all New Business and across all client accounts.
• Partnered with a global network on multinational client work.
• Built top tier creative. production and strategy teams at Edelman DC hub office.
• Created PR programs, campaigns and activations for global clients from corporate reputation to crisis.
• Turned Creative vertical into a profit center for the agency rather than a support function.
• Recognized for award winning work.
• Tripled billings for the Creative Department in 3 years.

Leo Burnett, Chicago, IL

Vice President, Creative Director May 2002 - April 2013

• Managed Kellogg’s Pop Tarts and several Procter & Gamble accounts.
• Created advertising in traditional and digital mediums for such clients as US Army, The Museum of Science and Industry, Nintendo, Allstate, Hallmark, Disney, ConAgra, and Esurance.
• Awarded for Creativity and Effectiveness.

ADDITIONAL RELEVANT EXPERIENCE

Georgetown University, Washington, DC

Adjunct Professor

Developed course curriculum and instructed graduate-level marketing students on creating integrated campaigns across an ever-changing media landscape for on ground and online classes. Created the course, “In Search of the Big Idea”, lead a graduate level campaign development course.

Ammirati Puris Lintas /Lowe Worldwide, New York

Copywriter

Created advertising for such clients as Heineken, Lego, RCA, Unilever, Rolling Rock, Dos Equis, UPS, Burger King.

EDUCATION

Master of Science (MS) in Communications, Virginia Commonwealth University Brandcenter

Bachelor of Arts (BA) in English, Hampden-Sydney College in Virginia

JURIES AND PANELS

Richmond Ad Club Addy Awards, AICP Awards

Philadelphia Ad Club Addy Awards, Google Creative Directors’ Panelist

AWARDS

San Diego One Awards, One Show, IHAF Awards, Art Directors Club, Clio, ADDY, Effie, DC ADDY Best in Show, GLAAD Media Awards, Richmond Club, The Advertising and Promotion Award, HOW International Design and Chicago Club, PR Platinum Awards, Most Entertaining Instructor IMC Program Georgetown University