Creative Direction, Campaign Concept through Execution

To stay relevant and connected to an audience that has more options than ever and that looks for brands with purpose, we mined for strong insights. We learned that people who travel are happier than those who don’t, yet only 41% of Americans have a passport. So we made it our mission to encourage people to get their passports by partnering with the world’s top travel influencer, major airports and even the State Department. The momentum has been impressive and is just getting started.