Creative Direction, Logo Design, Media Strategy, Naming, Creative Strategy, Creative Campaign Concept through Execution

The Infant Mortality Rate is on the rise in Washington, DC. Knowing our target doesn’t like to be told what to do by institutions/elders, we developed a hyper localized campaign with a peer to peer social sharing element.. And with the media buy and casting, we stuck to the neighborhoods that needed it most. The integrated campaign was applauded by Mayor Gray as a step change to anything the city has done in the past.