Creative Direction, Naming, Creative Concept through Execution

The first teaser content announcing the beloved classic van has been reimagined. Far out, man.

Creative Direction, Naming, Campaign Concept through Execution

This campaign was created to shine a light on the range of positive impacts made by the fuel and petrochemical industry.

Creative Direction, Naming, Creative Concept through Execution

Created by our in-house team and animation partner, this campaign brings to life the power of the Viasat signal in a charming world beyond the boundaries of cable internet. It was the first time our creative team had been given an opportunity for a broadcast campaign instead of hiring an outside ad agency. We moved the business more than “imagined” and won a One Award for creativity as well.

Creative Direction, Concept through Execution

Created entirely by our in-house team to showcase a Cybersecurity offering at the Black Hat Event. The pressure was on to create a product video that’s as compelling and intriguing as the product itself.

Creative Direction, Naming, Creative Concept through Execution

Our goal was to build awareness across our Corporate channels. For internal audiences, investors, regulators and the media, this idea leans in on Viasat's most recognizable visual asset, the signal. It enabled us to communicate what we do, why it matters and how we impact people. Big idea for a big goal.

Creative Direction, Logo Design, Strategy, Naming, Creative Campaign Concept through Execution

How do we transition a lightning in a bottle activation that was the 2014 Ice Bucket Challenge into an ongoing movement that produces a sustained and growing base of donors and ALS champions?

While the Ice Bucket Challenge had insanely high-awareness, it didn’t create a long-term connection to the cause. Everyone knew about the bucket, so we decided to fill the buckets rather than dump them.

Creative Direction, Logo Design, Media Strategy, Naming, Creative Strategy, Creative Campaign Concept through Execution

The Infant Mortality Rate is on the rise in Washington, DC. Knowing our target doesn’t like to be told what to do by institutions/elders, we developed a hyper localized campaign with a peer to peer social sharing element.. And with the media buy and casting, we stuck to the neighborhoods that needed it most. The integrated campaign was applauded by Mayor Gray as a step change to anything the city has done in the past.

Creative Direction, Campaign Concept through Execution

To stay relevant and connected to an audience that has more options than ever and that looks for brands with purpose, we mined for strong insights. We learned that people who travel are happier than those who don’t, yet only 41% of Americans have a passport. So we made it our mission to encourage people to get their passports by partnering with the world’s top travel influencer, major airports and even the State Department. The momentum has been impressive and is just getting started.

Creative Direction, Naming, Campaign Concept through Execution

Our client wasn’t just one electric vehicle manufacturer. It was a coalition of several of them. Our goal was to help “close the deal” with those people seriously considering going electric but putting it off for various reason. Adjusting to an electric car is not the big deal people think it is. Kale? Now that’s an adjustment. This campaign helps push them over that final decision hurdle to drive change by driving electric.

Creative concept development

Some taste better frozen. So we proved it.

Creative Direction, Naming, Campaign Concept through Execution

Internal Edelman Campaign across US offices to encourage and reward voters. Looking back, at least we all got donuts out of that day.

Creative Direction, Concept through Execution, Brand Events/ Activations

The Secret Girl had a long history or being a bit too sweet and innocent. We reintroduced her in a more modern way by enlisting famous nightlife paparazzi and casting from clubs in NY, LA and MIA. Then we partnered with Jennifer Lopez for a secret launch concert where one lucky winner got to be a backup dancer on her upcoming tour. And we showed up with street teams, sponsorships and “tattoos” at places like Lollapalooza and the US Beach Volleyball Championships. Definitely a hot summer.

Creative Direction, Naming, Campaign Concept through Execution

Little gray dudes get popped with color when they get a taste of their favorite food. Good times and sweet 80s pop jams.

Creative Direction, Naming, Campaign Concept through Execution

For a controversial exhibit about what lies beneath the skin, we challenged Chicago to discover what they’re made of. Our print and outdoor executions were two-stage. The first “blind” version was up for a few weeks before the peel and reveal. Bodyworlds became the most attended exhibit in MSI history up to that point.